Posts tagged origin story
The Heurista Institute: How’d It Come To Be?

Way back in the last century, I was working as a graphic designer after having finished that bachelor of fine arts degree in sculpture, various stints on opposite coasts in the restaurant industry, and the birth of a couple of beautiful babies. Whether by divine providence or sheer good luck, I happened to land a gig designing donor recognition, digital donor recognition. It turned out I was good at it. The woman who’d hired me, a real forward thinker in the field, complimented me for ‘getting’ the necessary balance between architectural and brand integration while still keeping the donor in the forefront. I was hooked.

Read More